It used to take the
villagers of K.Maruvapalli more than half a day to obtain
basic provisions. Dependent as they were on the nearest town, Hindupur, they
needed to spend money on transport just to get there. Hindupur itself was not
the most fortunate of places. With scarce groundwater, prices of essential
commodities are usually higher, especially for villagers without any other
options.
The SEDS village
organization realized that a local solution was required. They started setting
up their own shops to make basic provisions easily accessible to the villagers
and thus, ensure food security for the rural community.
SEDS helped the village
organizations manage the shops. The women were given training in accounts,
book-keeping and how to forecast and plan for purchases in advance. Not only
did the villagers savings on transportation costs, but the advantage of buying
wholesale actually gave them access to goods at a lower cost than before.
The local village shop
model fits into the sustainability principles of localization of economy.
Today, there are three shops running in the area, with plans for several more.
[The article originally
written by Amit Manikoth, for SEDS's 30 years celebration. This is simply a
reproduction.]